A study into how we created a fun, exciting website in a once dull industry.

We were given the opportunity to create a website that didn’t have to fit the usual mundane criteria that one normally associates with insurance sites. This gave our designers the chance to show off their creative minds.

The London car insurance industry has never been solely targeted, so we knew we would have to create a website that is both eye-pleasing and functional, setting the bar high for future competitors.